Athletic performance is greatly related to nutrition. Sports nutrition deals with study and practise of nutrition in relation to athletic performance. This branch of study deals with studying and providing nutrition requirements to an athletic based upon his body and athletic requirements. This is regarded as a specialized branch of study because an athlete performance depends upon the nutrition and food intake. This branch or field of study describes and studies the nutrition requirements of the athlete thereby giving the athlete the nutrition requirements which he should full fill so that he and his body stays in great form.

We all know about the craziness which a sports star has in this 20th generation. Sports nutrition is very important because it decides the fitness level of the sports star. Sports nutrition is considered in endurance (cycling, running, etc) and strength sports (weight lifting and body building). These sports chiefly concentrate in providing and maintaining the health, physical performance and growth.

This specialised course needs certification from a recognised certification provider like www. brainmeasures. com. Certification is very important because you might be working with world class athletes. Working with world class athletes is not a Childs play you will be accountable for all the nutritional requirements of the athlete which also includes strengthening the immune system from various kinds of diseases. Certification for this particular type of industry will get you into higher positions because qualified and experienced sports nutrition experts are in high demand.

There are various goals which you need to accomplish such as preparing the athlete for performance or training, maintaining the level of performance or training with balanced diet, improving the body composition, speed and recovery, increasing energy for both practise and competition and increasing the immune system immunity level so that it can defend from viruses and diseases. At the last sports nutrition will take care of the overall health giving balance of all the necessary requirements.

There is another specialised field of study inside sports nutrition which is aerobic and anaerobic exercise. After prolonged training and exercise sessions there exists 30 minutes recovery time for anybody during which the whole system needs to get replenished with vital nutrition’s. Liver and skeletal muscles need to be supplemented with nutrition’s.

Anaerobic exercise it is vital to replenish the Glycogen levels in the body although they never get depleted fully. Carbohydrates, proteins and amino acids are very vital to improve the overall system recovery after heavy weight lifting exercise. These carbohydrates are needed to replenish the system quickly and effectively.

In many countries a sports nutrition professional needs to be certified and should have relevant experience in sports nutrition before higher level certification. Alternatively sports nutrition job aspirants can obtain certification from renowned certification provider which increases chances of his employment within the industry. New graduates entering into this profession can increase their perks if they get certified by leading certification agencies. Graduates entering into this industry should obtain certification because it can give them an edge from the other candidates. Many candidates prefer to get certified by government agencies of their country initially and then later opt for private certification which improves the quality of their resume.

Courseware can be obtained from certification authorities which serve as a reference book often dealing important concepts and articles which may be relevant from the examination point of view. There are various sources of information available to a prospective candidate in this field he can obtain an online PDF book, physical handbook, Nutrition journals, magazines of sports nutrition, text books, etc. sports nutrition courseware and certification by www. brainmeasures. com is wellresearched and easy to understand and interpret and will help you understand the nittygritties of the field.

Many sports nutrition’s work in health clubs, studio, athletes, private places along with personal trainer, often charting out the routine course of action which an athlete needs to take, etc. It is very important for sports nutrition to document and note the requirements of the athlete and his body.

Today with the growing internet technology, sports handicapping has turned out to be one of the services that is most sought after. There are a lot of services that provide you with these options and even give you access to free sports betting info and articles so you have a better idea if you are a newbie and improve your skills if you have already dabbled in sports betting.

There are quite a few sites online that even provide free sports betting picks. However, all the sports handicapping candidates do not have the required ability and proficiency to be in a position to give you a forecast with no flaws along with a detailed analysis. A good free sports betting info website will make known all possible details that you might need.

So how do you find the best of people who are experts in sports handicapping? You may begin by talking to friends and family and get some referrals from them. Publicity by word of mouth is indeed the best. People will recommend someone based on their own personal experiences. Then you can check to see of they have a good and proven track record. Even if he or she does not give you free sports betting info you can definitely scrutinize his or her track record and the rate of wins and losses.

Check out their expertise. From the time there is an increase in popularity of sports handicapping there has been a large increase in the amount of people providing you services in sports handicapping on the Net. Someone who has even five to ten years of know-how would be your best choice. And you can even find experts on the Net with as many as twenty years of experience. Most of them even provide you with some free sports betting info.

Take a look at the kinds of sports that they cover and the type of services they provide. A good professional in sports handicapping will provide services such as play after you win and will train and coach you on the different significant facets of sports handicapping. If they give you some free sports betting info then that would be an added bonus. Sports handicapping services on the Net are provided by many expert handicappers. Internet handicappers are people on the Net that make a living from selling picks to online sports bettors. Sports betting picks are actually forecasts of the future sports games like MLB baseball and NBA basketball.

One of the most fascinating sports in online betting is baseball. At the same time not everybody enjoys taking part in baseball betting as it is the easiest in sports handicapping as compared to other sports which means you have more chances of making money. Hard-core bettors would definitely be looking for something tougher. Since it is the easiest sport to control you can earn from it even as a first time bettor. And getting some free sports betting info couldn’t be better.

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Additionally, entertainment, fine dining, and child friendly fun can be found throughout the Myrtle Beach area. There are many reasons why someone should consider the golf packages in Myrtle Beach that is available today. If you are considering a relocation, vacation home, or investment purchase, then you should do yourself a favor and see what Myrtle Beach has to offer.

A sport mascot performer is more than just a person dressed up in a costume entertaining sports fans. Mascots are created for excitement and fun with the purpose of drawing attention to the brand it represents. A sport mascot performer is representative of a sports team and their management. The importance of a sports mascot has resulted in standards and practices that maximize the effectiveness of bringing attention to a sports team.

The duties of sports mascot performers includes entertaining sports fans of all ages, performing in front of large crowds, performing at special team events, performing at half time shows, maintaining the mascot costume such as cleaning, and working with management regarding merchandising and special promotion events.

A sport mascot must be a skilled and entertaining performer, have a high quality and vibrant costume, and have a supportive administration. To be an effective sport mascot performer, one must have the following credentials:

Professional: Sport mascots must be professional in and out of the costume. They must be able to work independently and as part of a team. They should be kind, polite, adaptable, able to think quickly, have strong interpersonal skills, be responsible, and be prepared to competently deal with any situation. Sport mascots should also be able to interact positively with children and know how to deal with abusive and fearful children.

Dependable: A sport ascot must be reliable, always attend events, and be on time for every event. A mascot will not only be present at home games, but also at away games. A mascot who misses events will usually be fired.

Experience: To be a sport mascot, you should have successful past mascot performing experience. Past experience can include working as a mascot for another sports team, educational institution, small business, or corporation.

Training: There are special training programs where one can learn proper mascot performing techniques as well as the correct way to behave at an event or sports function. Special mascot boot camps include training in such areas as performance techniques, costume maintenance, marketing and merchandising, facial expressions, proper dance methods, non verbal communication, costume repair, creating a mascot personality, working with children, how to react to a sudden injury, entertaining at special events such as charity functions, and much more. Mascot boot camps give performers many ideas on performing, promotions, and merchandising.

Health: Mascots should be physically fit and be able to remain in a costume for a long period of time.

Performance: Sport mascot performers should be able to perform both creatively and professionally. They should also be confident and comfortable performing in front large crowds, energetic, enthusiastic, outgoing, and approachable

Knowledgeable: A sport mascot should know a lot about the sport and the team they are representing.

Other than adding entertainment to a game, a sport mascot can provide many other benefits. Mascots can definitely generate revenue. If a team does not win a game, a mascot can make fans feel entertained and lift their spirits so they want to come to another game. A mascot can fill in for a player who is unable to attend an event. Mascots also attract new sponsors and help with promoting their products. Management can also sell merchandise based on the mascot characters.

The purpose of a sport mascot is to boost team and community spirit while promoting the team for financial gain. A mascot adds to the sports experience by using characterization and energetic performance to excite and entertain the audience. Whether in an incredible costume making a dazzling entrance or helping the community at a special charity event, a sport mascot is a valuable asset to any sports team.

What if there was some way to tap into the ever-growing popularity of world-wide sport that could turn the gambling factor of sports betting into an investment vehicle producing sustainable results over the long-term such as equity trading?

Sports Trading was conceptualized and bridge between conventional sports betting and real-world stock trading was built.

Please note: generalizations are used in this article because sport trading exchanges can differ in nature and offerings.

What is Sports Trading?

You may immediately associate sports trading with that of card trading but until fairly recently, sports trading has taken on another exciting meaning.

Although the actual definition of sports trading may differ exactly depending on the type of exchange in question, it is essentially the act of investing in virtual sports issues or contracts (i. e. sports teams, players or markets).

Sports trading is not to be confused with sports betting (betting against a bookmaker) or some other form of fancy gambling, sports trading runs along the same investment lines as trading on a conventional stock market exchange (e. g. Wall Street).

Participants of:

Fantasy sports games
Stock trading simulation games
Sports betting exchanges

will identify a commonalty with a typical sports trading exchange.

Although sport trading is still somewhat dwarfed by the sports betting and real-world trading industries, there is no question of the future popularity for this concept as people from all backgrounds are coming together to trade be it virtual stocks or issues or real contracts for real money on any sports related market, offered by the online sport trading exchange.

Sports trading exchanges are developing sophisticated technology, commonly employing a proprietary trading platform and in most cases, with a Level II type trading interface.

It is typical of a global sports trading exchange to offer around-the-clock (i. e. 24/7) trading as exchange members are not inhibited with limited or set trading hours so are free trade anytime, from anyplace around the world.

Advantages over Sports Betting

Sports trading has the thrill of sports betting but without the inherit risk of gambling that sports betting produces.

Some notable advantages sport trading has over conventional sports betting are (trading exchange dependant):

Far less risk; eliminates the ‘all or nothing’ situation
Can still profit even from an event loss
Capital appreciation
Dividend income
Not solely competing against professionals
Greater chance of success (not limited to above reason)
Can be invested with minimal effort

Sport trading eliminates the gambling factor associated with sports betting; traders seldom lose their total investment in a stock holding (i. e. they have the ability to trade out to prevent further loss), the sports bettor loses their entire wager with an incorrect guess.

The sports trader is not competing solely against professional bookmakers whose job is to get the better of you – more often. Sport trading exchanges are about people-to-people interaction so you are pitting your skill, judgement and knowledge against fairer competition. Learn to be savvy and you end up with the edge.

Once invested, the sports trader can theoretically sit-back and monitor their investments passively; the sports bettor must normally wager every time to potentially make money and therefore, incur greater risk on each and every bet.

Advantages over conventional stock trading

Participants of stock trading already will find other useful benefits from a typical sport trading exchange such as:

Lower trading fees due to being solely online trading
Greater participation from a wider audience
Not being exclusive to professionals
Around the clock trading (no set trading sessions)
Wider-economy independence
Readily accessible sport information for all
Global trading stock exchanges

The global online sport trader is conveniently afforded time-zone irrelevant trading from an online trading environment that typically does not shut for trading.

With the world-wide following sport increasingly enjoys (activity is seldom subject to prevailing economic factors that affect conventional trading exchanges) and the substantial amount of publicly available information not subject to a privileged few, sport traders can finally compete on fairer terms with other traders.

Online sports trading on virtual trading exchanges provide a wonderfully unique cross over between conventional sports betting and real-world stock trading in essence; they combine many of the advantages of the two, in a single investment product.

The opportunities that exist on these virtual exchanges and the resulting advantages are too long to detail here but it is the hope of this article to spread further awareness and the investment advantages of sport trading because this is a viable form of investment worthy of promotion.

Name an industry that gets free advertising every day in every newspaper around the country? Still thinking? Here is another hint – they have web sites, radio shows, TV shows and entire cable channels dedicated to talking about them and their product? Give Up? The answer is sports.

What an incredible industry. Every morning Jerry Jones’ team has articles written about it. Free color pictures on the front page promoting his brand. Radio shows talking solely about his product for hours on end.

More than 30 million people play fantasy sports. The average player in fantasy sports spends about $110 a year on their fantasy teams, and that is mainly to have “bragging rights”. Some of us can remember back in the 1990′s when people played “rotisserie leagues”. Today ESPN, Yahoo, Sports Illustrated, CBS Sportsline and others have very sophisticated online systems to manage leagues and get you information about your team, players and league standings.

They make a fortune on these sites from advertising because they know they have a market of 18 – 50 year old males earning over $50,000 a year and who spend more than two hours a week playing these games, reading the ads, and messaging their friends about the sports articles. Why are fantasy sports games so popular -because we love sports and the fantasy games feed the love.

In 2004, the CBS and Fox networks spent a combined $8 billion to broadcast NFL games for six years. In 1999 CBS spent $6 billion for the rights to broadcast the NCAA basketball tournament for 11 years. In 2006 Fox and TBS signed a combined $3 billion deal with MLB to broadcast a few games a week plus the post season. In 2001, the NBA signed a six year $3. 4 Billion deal with Time Warner. Why are billions of dollars being spent to broadcast sporting events? Because we love sports they are making money on filling that love.

You get the idea. Sports are part of our lives. We have an insatiable appetite for sports. We emotionally connect to players and teams. They are our role models. Entire cities shut down when a championship game is being played or for the victory parade. Corporations invest millions and billions of dollars in sports related media because they can get a return on that investment.

Sports Marketing – Tiger Woods, Lebron James, Michael Jordan and countless others are not only great talents, but they are the stars of carefully crafted marketing plans. These marketing plans are geared towards raising their profile, creating interest in the fan base and expanding that fan base. This does not happen just because Tiger is a good guy. This happens because there are millions of dollars to be made. Thousands of hours are invested into these marketing plans – creating the images, the right words, the right message and the right media outlet.

There is a greater point here – the business of sports has successfully tapped into our emotions and our lives in a way no other business has.

Marketing 101 – When we have read the countless books on selling and marketing, we learned the best way to sell to a person is to tap into that person’s emotions. The ability to create and emotional attachment from the buyer to your product is priceless. Everyone remember the tire ad where the baby was sitting inside the tire giggling and looking cute. You’re not buying white-walled radials – you are buying protection for your children. No price is too steep for that.

Wouldn’t it be great if we could create this type of emotion that for a furniture store? Imagine radio shows talking about trundle beds, recliner sofas and nesting tables. Well it’s hard to get excited about china cabinets the same way we do about football – and we never will. The only things that tap into our minds like sports is politics and religion. Those will too quickly become controversial for the entrepreneur.

Back to selling and our emotions. The greater the emotional attachment people have to a product, the better for us. But not all of us are not going to be as successful at tapping into Joe Public’s emotion-meter with our business idea like the NFL or tire manufacturers. They have a big head start and deeper pockets than the rest of us.

What is an entrepreneur to do? How can you get people loving your product as much as the Pittsburgh Steelers?

Sorry to put it this way, but you probably won’t. But on the bright side, if you can’t beat them join them.

Sell Sports – Sports related businesses have a big plus going for them. You are already tapping into an emotional vibe that is deep-rooted and long-living. No need to try and build that positive feeling. ESPN has taken care of that for us. All you need to do is find some avenues in sports-related business to take advantage of this fervor.

Most of us do not have 700 million sitting around to buy the next NFL franchise coming up for sale. We need to reach for some lower hanging fruit. Let’s consider a couple of business models that allow you to take advantage of the sports machine that have less barriers to entry.

Sports Tickets – The secondary sports ticket market is a $10 billion a year business. Many people reading this are going to say “ticket scalping”. To them we say you are buying a limited supply of a product and reselling it on the open market to the highest bidder. Exactly how different is this from buying and selling houses? If we had the same moral indignation for ticket resellers and we do house flippers, Carlton Sheets would be flipping burgers.

Not every ticket has a worthy resale value. We need to separate the wheat from the chaffe. We also need to know where to sell our wheat, metaphorically speaking. There are several places that offer a quality education on how to venture into this market. They will educate any novice or intermediate on the secondary ticket market and keep them from making costly mistakes as well as make profitable deals. Look for something that not only gives you a “how-to” manual, but also provides you with information on a moving-forward basis. Ticket sale dates and presale codes are valuable items. The cost of the course is usually recovered in a few transactions.

Sports Memorabilia – While we found no guides on the best ways of breaking into this business, there are some well known technique amongst sports collectors that can help you. Send balls, jerseys, photos to sports stars asking them to sign it. If you include a self addressed return package, the odds of a player signing it and sending it back go way up. A few samples on eBay for sports memorabilia include:

Mariano Rivera Signed Baseball $230 Mariano Rivera Signed Picture $70 Chris Carpenter Signed Picture $139 Ben Roethlisberger Signed Football $325 David Carr Signed Football $225

Not too bad of a return for an investment of a ball and some postage. Start listing on eBay and you are good to go.

For market research all you need to do is go out to eBay and look at some postings.

The perfect business will tap into people’s emotions to remove price from the equation as much as possible. Sports has accomplished this goal. Anything dealing with sports will invoke passion in people. All too often people’s highs and lows coincide with their favorite team. We leave the social commentary on this to other publications. For us entrepreneurs, understanding this emotional tie-in enables us to find opportunities to capitalize on these markets.

Got an interest in sports betting? Are you looking for a sport betting company that accepts wagers from bettors like you? Several sports betting sites are out there on the web are all claiming to be the best. So, don’t easily be fooled by their claims. If possible, try to read some reviews and recommendations, and weigh your options very carefully. The last thing you want to do is find a dodgy site online, bet some money and then not even get paid when you win! If you are going to take the time to bet online, at least be responsible enough to check for the best sites available.

But to make everything easy for you, I have gathered some of the most recommended and trusted sports betting companies online that may serve as your bookmakers. The following places online are reliable places, please make sure you read the guidelines at all of these places!

Stan James

We pioneered Betting In Running and it’s what makes us stand out from the rest. If an event is being covered live, we continue to bet as the action unfolds. Includes; sports, poker, casino, and slots. With over 30 years experience our reputation for quality service and reliability is second to none in the industry. We always deliver.

Globet Sports

GlobetSport VIP Customers may be eligible to receive complimentary tickets to major Sporting Events during the year, as well as exclusive Globet gifts. This site has many different sports to bet on, in fact I think they cover almost every sport known to mankind!

VIP Sports

VIP Sports has been considered as one of the multi-awarded sports betting companies available on the web. This company has long been serving the online sports betting junkies with the best sports betting options possible, and they have made wagering over the Internet simple. Also, as a notable sports betting company, VIP Sports is out there to provide the sports enthusiasts around the globe with the up-to-date sports news, statistical information, as well as a safe and reliable sports wagering forum for the junkies to meet and make friends. And since VIP Sports is an online-based sports betting company, all of those great services are offered from the convenience of your personal computer.

Royal Sports

Royal Sports is finally out there on the web to provide you further great options for your sports betting needs. This sports betting company in particular is an industry leader in the international acceptance of wagers and is fully licensed by the government of Costa Rica. And, what is nice to know about this sports betting company is that they are committed to providing the finest sports betting service in the delivery of their entertainment products to you.

And lastly, this isn’t a betting site but it doesn’t contain some really great information and terms regarding betting so it’s a really great idea to check it out if you’re a total noob at this stuff, its called Bet Help. Simply go to the home page, click on the title you would like to know more information about and voila you are done!

My sports survey shows that betting on the outcome of local and national sporting contests is the number one illegal form of gambling in the United States-illegal off-track race betting is second. This great upsurge in sports betting is due primarily to extensive television sports coverage on all sorts of sporting events and the great team expansion of professional football, baseball, basketball and hockey. Today about 60 million Americans are wagering approximately $30 billion yearly on all sorts of amateur and professional sporting contests. My New York City sports survey agrees with the one conducted by the Oliver Quayle organization for the city of New York. Both estimates state that New York City”s sports fans bet over $1 billion yearly.

About half, or $15 billion, of the total national sports handle was wagered with friends and acquaintances in bets ranging from a dollar to several. thousand dollars. These private wagers on sports and other events rank in volume as follows: football, baseball, basketball, hockey, boxing, golf and political elections, and such skill contests as bowling, horseshoes, Checkers, Chess, billiards, pool and Teeko.

The remaining $15 billion is wagered each year by countless millions of Americans with thousands of sports bookmakers and hundreds and hundreds of horse bookies. The books retain about 4¢ of each dollar they handle, gross revenue on the $15 billion of $600 million. About 60% of this goes for operational expenses-salaries, gamblers” losses not collected, phone charges (one such bookie is known to spend $10,000 a month on phone calls in order to operate his trans-country sports business) and graft paid to corrupt police officers and politicians. This leaves a net profit of $240 million. One example of how important sports betting in this country has become is a Federal investigation and trial of the operators of a sports office in Terre Haute, Indiana. The government subpoenaed 175 of the country”s big time bettors-a list which included several multimillion¬aires, movie people, hotel owners and other business tycoons. The evidence indicated that some of these bettors wagered as much as $25,000 on a single football game.

SPORTS OFFICES AND BOOKMAKERS

There are now about 4,000 bookmakers in America who handle sports wagers exclusively, most of whom will not take horse-race bets. Two of these, both big ones, are women.

In addition, there are more than 300 sports offices. A sports office is a combine or syndicate of three or more of the top sports bookmakers who have joined together so as to be able to handle the sports betting of the nation”s biggest bettors. As a rule, the smallest bet these offices will accept is $100 on a single contest, the largest, $20,000. But this $20,000 maximum limit is sometimes upped for special customers; and for the Super Bowl and World Series play the sky is the limit.

The day”s handle for one of these offices may run from a low $50,000 to a high of $500,000 or more.

Baseball sports betting accounts for about 40%, or $6 billion of the bookies” yearly sports handle; football, about 45% or $6. 75 billion, and basketball, hockey, prizefights and state and national political elections, 15% or $2. 25 billion.

The bettors who patronize the big time bookies or sports offices are tens of thousands of people in all walks of life: industrialists, politicians, judges, lawyers, stock brokers and manipulators, oil and movie magnates, as well as Numbers operators, bookmakers, casino operators, racketeers and other easy-money boys.

Most of the betting online involving the big bettor and the bookie or sports office is conducted by phone and courier. The courier, or runner, merely collects from the losers and pays the winners. This is done strictly on a cash basis-”No maps (checks) accepted. ” If the sports office and the big time bettor are in different states the winner of a big wager (bookie or player) must travel to the loser to collect.

Betting conversations by phone are usually in code, and no names are ever mentioned. The necessary bookkeeping is also coded, numbers representing the names of superstars, teams, etc. These codes are used primarily to make it tough for Federal law-enforcement agencies to get evidence. Formerly, bookies operating within the borders of a single state had no fear of Federal prosecution, but the enactment of the 1951 Federal gambling law requiring a bookie to purchase a $50

license stamp annually and pay 10% of his gross handle as a Federal tax changed that.

The 10% tax is highly unrealistic. As one bookie told me disgusted, “I would go broke in one day if 1 paid the 10% Federal bookie tax. Look what would happen when a player bets me $1,050 to $1,000 on a Pick ”em ball game and he wins. 1 lose $1,000 and must still pay Uncle Sam $105 for accepting the bet. If 1 take a $1,050 baseball bet on each of two opposing teams, I”d earn only $50 on the $2,100 worth of action, and would have to pay Uncle Sam $210. That would put me out of business in short order-so 1 don’t buy the stamp. 1 just pay Uncle Sam what he rightfully has coming when 1 file my income tax. ”

The nation”s number one sports betting online contest is the annual Super Bowl. The runner-up is, of course, the World Series, with the Kentucky Derby running third. Approximately $600 million changes hands on the Super Bowl game and about $500 million is wagered on the outcome of the World Series plus the single games. The largest single bet to this author”s knowledge was made by a Midwestern betting combine with a number of western sports offices. They wagered $825,000 on the outcome of a World Series game. A $200,000 wager is the largest single wager known on a Super Bowl game.

MISCONCEPTIONS ABOUT BETTING SCALPERS

Many bookies who handle baseball action believe that scalpers (bettors who wager on two opposing teams in order to minimize their losses through some mysterious mathematical formula unknown to the bookies) have a sure-fire winning proposition when they scalp a World Series. As one New Jersey bookie told me, “Scarne, these baseball scalpers bet big on the Series favorite, then turn around and bet the underdog in each single game. They are sure to win money. How they do it 1 don”t know, but, believe me, they do it. ” This is like the old joke about the woman who thinks the department store loses money on every item it sells, but makes millions yearly because it sells so many thousands of each item.

This misconception about scalpers arose years ago when a sports office considered its price maker, or handicapper, not only a baseball whiz and a mathematical genius but a prophet to boot. They would quote a price and accept bets weeks before game time not only on the outcome of the Series, but also on each of the seven scheduled games. With this betting setup a sports scalper with a fair knowledge of simple arithmetic would seek a sports line on the World Series and the individual games from as many bookies and sports offices as possible.

He would then select the best price on the outcome of the Series and the best price on each of the individual games. This could involve selecting as many as eight prices each from a different bookie or sports office. By comparing the World Series price with the combined price line of the individual games, he could easily determine if the difference resulted in a minus or plus expectation. If it was minus he forgot the matter. If plus, he would bet his money with the different bookies, laying the shortest price on the Series favorite and taking the longest odds on the underdog in the individual games. This would guarantee him a profit, no matter what happened.

But the scalper can”t do this today because he can”t get a bet down on any single game until the day of that game; bookies only quote prices day by day on World Series games. The only sure thing about scalping the Series today is that the scalper is paying the bookie a greater profit because he is making a greater number of bets.

Lets begin with a sport. Say wrestling, way back in the 80s and 90s wrestling was a dominant sport in the United Sates. Major promotions like the World Championship of Wrestling and the World Wrestling Entertainment promoted the event through various house shows. Later these events were broadcasted through the television media and look where the game stands today. Even in India every single household has a member dedicated to the sport. A small example is that of the “Great Khali” who has held the world heavyweight championship. And this was only possible because of a Sport Marketing Company. Titan Sports in collaboration with TNT did the trick. According to W. Shank (Sports Marketing Executive ) “Sport Marketing refers to specific application of marketing principles and process to Sports product and marketing of non stop products that associate with sports”. Products associated with sports include various things like Player Endorsements, testimonials, event marketing and stadium advertising. All in all it raises the money involved with the game and hence the standard of the game on a whole.

Lets take the case of a Sports Marketing Company in India. In India the game that gets the maximum amount of attention is cricket. When the inaugural world cup was held way back in 1975, a player of the Indian Cricket Team at the most earned a sum of Rs 2000 for a one day match and 1500 per day for a test match. Forward to the year 2008. A player with the smallest contract is paid approx. RS 35,000/ for a one-day series and Rs 40,000/ per day for a test match. This was only possible as people started taking interest in the game. Television channels, newspapers, advertisement hoardings all took required measures to make the game immensely popular. Commercials aired on TV featured players endorsing brands or commodities that were popular with the general public, thereby making these players household names. If a Survey is conducted on the top 5 richest sports persons in Asia, the names would undoubtedly be Sachin Tendulkar, Saurav Ganguly, Sania Mirza, Vishwanathan Anand and Shoaib Akhtar. Technically speaking the survival of a sports marketing company is in the hands of it’s promoters, i. e the companies that sponsor the sport event.

Generally speaking the functioning and more importantly the success of the sports marketing company lies in the hand of it’s partner. Good publicity of a player is needed. This is where a public relation agency is needed. As sports is primarily into entertainment a media and entertainment company is also needed. Going by the current standards the two biggest sports marketing companies in India NEO sports and Nimbus were recently formed and in no time has had a good grip in all sporting events in India. Currently in India sports marketing is a multi billion dollar industry. Players such as Mahendra Singh Dhoni, Yuvraj Singh, Sania Mirza and many more are finding ways to make millions of rupees. They are getting outstanding deals to wear clothing during events, or do a commercial, or a photo shoot for and advertisement. New content distribution channels like the Web, email, voice messaging, streaming video and mobile are creating many new opportunities and challenges for sports marketers who formerly found newspapers, daily/weekly magazines and television as a channel for promotion. Due to growth of the industry and to support the demands for employees numerous institutions have opened up Sports Marketing as a subject. All in all with passing times, the demand of a sports marketing firm has become extremely high.

India never had a rich sporting history in comparison to other countries. If we take Olympics as a benchmark, India has always struggled to find a place in the top of the medals tally. Besides a few selected sports such as hockey and cricket, India has not made a major mark on any other sporting event if we look back at the history of Indian sports. The problem always is related to the development of good sporting infrastructure in the country and the perceptions of the people towards sports as a career launcher.

However, things have started moving ahead for the good if we look back at the past few years of performances by Indian sports stars. Government of India Sports Ministry has started making huge investments into the development of other sports in India. Many sports bodies have been set up to look after different sports in India. These bodies function in coordination with the government in ensuring that best of the facilities are provided to Indian athletes and sports stars.

These recent developments have started producing excellent results for Indian sports. We have witnessed a flurry of individual accomplishments in other important Indian sports. Major international sporting events have witnessed emergence of Indian sporting icons. 2008 Summer Olympics at Beijing saw some amazing achievements from India. Abhinav Bindra, India’s ace shooter did India proud by winning the first individual gold medal. Boxer Vijendar Kumar did India proud by winning the Bronze in Men’s Middleweight category competition. In the same Olympics Sushil Kumar, the Indian wrestler earned a bronze in the Men’s Freestyle 66 kg wrestling contest. These are just few of the recent examples where Indian sports stars have excelled and made a mark for themselves and brought glory to India. Indian sports will always find a mention of the cricketing great Sachin Tendulkar who has made the country proud and is considered as the best cricketer in the world to have ever played the game of cricket. Sania Mirza, the golden girl from the game of tennis has also surprised many by being the only Indian to have defeated three top 10 ranked female tennis stars in her illustrious tennis career. Vishwanathan Anand the maestro of Chess, is another famous Indian sports icon who has been a world champion on more than one occasion. Pankaj Advani, the reigning world billiards champion is another name that comes to mind when we talk about the rapid transformation of Indian sports. These sporting icons of India have brought name and fame to India by their many achievements and have proved time and time again that they are nothing short of best when it comes to sports.